Virtual Fit and Design Review
The fashion industry has come under increased scrutiny for its contribution to climate change, notably in terms of textile waste. Part of this waste is generated during the traditional sample development process. The explosive growth in online sales has magnified one of ecommerce’s biggest problems: returns. Around 70% of these returns are attributed to fit and style issues.
In collaboration with our partners and customers, Lectra has been working on a virtual reality fit and design review proof of concept (POC) that can help fashion companies surmount these issues.
Virtual reality fit and design reviews will allow teams around the world to annotate and measure garments together in real time. They can instantly change garment colors and motifs to compare looks without using physical fabric. They can also change the environment to see how the garment looks under different lighting.
Using virtual reality also eliminates the carbon emissions generated when shipping samples back and forth between contractors and overseas vendors.