Press Release

The Group has announced the launch of Valia Fashion, its new intelligent digital platform designed for the fashion industry. It combines the power of artificial intelligence and Lectra's unique expertise in fashion. 

Valia Fashion connects, automates and streamlines each stage of apparel production, from order processing to fabric cutting, while optimizing the use of materials. It revolutionizes the fashion ecosystem by breaking down the barriers between the various industrialization and production processes to better meet the requirements of brands, manufacturers and subcontractors. 

The Group invests in Artificial Intelligence dedicated to textile quality control

Lectra announces its collaboration with the Printemps group, one of France's leading retailers in the fashion, luxury, beauty and lifestyle sectors. The group now uses the Neteven platform for three of its e-commerce banners - Printemps, Place des Tendances and Made In Design.

Recently relaunched by Celio, the Be Camaïeu brand has chosen to digitize its market intelligence and competitive analysis using Retviews. This artificial intelligence-based solution is supplied by Lectra, the strategic partner of fashion players who want to accelerate their digital transformation and transition to Industry 4.0. By analyzing market data in real time, Retviews enables Be Camaïeu to optimize the positioning of its collections to ensure their success with consumers.

The Lectra Observatory, which studies innovation and change in the fashion, furniture and automotive markets, has published its third white paper on sustainability in the fashion industry. It provides an overview of the market, its current and future challenges, and identifies emerging technological trends.

The Group aims to leverage Artificial Intelligence to rethink product design and development in fashion.