Customer stories

7 For All Mankind streamlines collection management with disruptive Fashion PLM

Since implementing Lectra’s Kubix Link, the premium denim and casual wear label has reaped the benefits of PLM flexibility and a unified view, first at regional level and then at corporate headquarters of the internationally managed brand.

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An American denim brand with international appeal

7 For All Mankind is a premium American casual-wear maker founded in 2000. The brand first focused on women's jeans before introducing a men's denim line in 2002 and a children’s range in 2005. Today, the company’s denim and casual-wear separates are sold in over 80 countries across Europe, North America and Asia.

The need to streamline cross-border collaboration

To manage collections, 7 For All Mankind coordinates closely with group stakeholders located worldwide, as well as an extensive sourcing network. Prior to working with Lectra, 7 For All Mankind shared information on garment collections with suppliers and contract manufacturers using multiple file formats and a range of different applications. In the aim of streamlining collection management across the entire fashion ecosystem, the company began looking into implementation of a Fashion PLM solution.

Shared, centralized, up-to-date information at all times

7 For All Mankind’s EMEA division was first to opt for the Kubix Link PLM solution. Now all stakeholders can view accurate information at all times by remotely accessing the user-friendly Kubix Link platform and agile PLM system. With access to shared, centralized, up-to-date information at all times, the fashion company now benefits from greater flexibility and a unified view. Won over by the solution’s many business benefits, 7 For All Mankind decided to capitalize on its EMEA division’s successful experience by implementing Kubix Link PLM group-wide across all countries, with a view to deploying the platform’s PIM solution shortly.


Find out more to see how your company can benefit from the streamlined collaboration of Kubix Link:

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Kubix Link is agile and flexible. Suppliers can access accurate information regarding each collection at any time. Adopting the solution has enabled us to avoid exchanging large volumes of e-mails, helping us to streamline our collection management processes.

Francesca Toninato

CEO, 7 For All Mankind

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