As indicated by Retviews data, loungewear is clearly more prominent within the United States market, as the category even surpassed its occasion wear assortment in 2021. Casual styles and practicality will not completely fall out, as comfort will continue to be a prominent purchase driver in 2022. The US market is among those expected to boost “casualization in the workplace”, as indicated by Business of Fashion x McKinsey’s State of Fashion.
Navigating Loungewear in 2022
Loungewear is here to stay - yes, especially considering the volatility of the global pandemic, but so is the desire for dressing up, as shoppers are itching to get back to social events. 2022 will definitely showcase the return of occasion wear, but don’t retire your loungewear collection just yet. Brands need to consider their presence in both segments and get ahead of the desire for vibrancy and fun in apparel, whilst taking into account the power of comfort.
Amid an industry-wide shift, find out how Retviews, the automated benchmarking solution, can help your brand stay ahead of competitors with the right product mix, optimize your pricing strategy and maximize margins.