Explore the latest insight from the fashion, automotive and furniture industries.
Activewear: is it going to thrive in 2021?
One of the elements that differentiate the collections from one another is the tech used and the marketing behind them. Sportswear giants Nike and Adidas are good examples. Adding to their marketing strategies, other opportunities tackled by the sportswear giants are investments in sustainable activewear and plus-size market and pregnancy segment. Finding the right message of differentiation is essential, especially in the activewear market.
A question arises: Is it worth investing in this department for existing fashion brands?
Interview of Kim Sena from JBS Couros
World-renowned for the quality of its products and its sustainability stewardship in the leather sector, JBS Couros has recently provided groundbreaking approaches towards the maturation of leather as the number one alternative when looking for a sustainable and renewable material.
Independence, flexibility and adaptability: How digital technology takes craftsmanship to a higher level
Human-digital collaboration accelerates this traditional path to expertise by building on an organization’s distinct craftsmanship to achieve greater levels of efficiency and innovation.
When the luxury industry meets streetwear: Balenciaga retail strategy
Owned by the French conglomerate Kering, Balenciaga generated around €1 bn last year and earned a place on the list of hottest brands in the world.
Going lean: Wacoal America maximizes its productivity and profitability with Lectra’s cutting room management approach
Top lingerie brand’s Dominican Republic branch increases production by 20%-30% in response to growing consumer demand brought about by its international expansion.
Stephan/H optimizes production of customized flight suits with Fashion On Demand by Lectra
Stephan/H speeds up and simplifies small-batch production using automation and digitalization.
Data report - The competitive benchmarking report for merchandisers
Always meet consumers’ expectations thanks to your competitors’ data
Zara lingerie: is it a good strategy?
Until October 2020, Zara did not offer any lingerie nor underwear in its assortment. Today, Zara is joining the lingerie game. But what does it mean for the already established players?
Calzedonia achieves success with Lectra’s patternmaking and marker-making cloud applications
Renowned Italian hosiery and swimwear brand is meeting the 21st century challenge of speeding up its design and production processes to shorten its time to market
Decathlon: How the sports retailer stands out from its competitors
Indeed, Decathlon experienced a growth rate of 82%. What could explain such impressive growth?
Shoulder redefines elegance with Modaris Expert, Lectra’s advanced patternmaking technology
Automating the patternmaking process to provide a wider style variety and more inclusive sizing