Brands are prepared for the new health protection rules and have reopened their stores. But aside from the direct impact of the COVID-19 epidemic, is the fashion market ready to respond to customers’ desire to act by changing their spending habits?

Based on analyses by Retviews, a recently acquired startup, Lectra has produced a survey of sustainable fashion among the leading fast fashion brands. The main findings are explained here.

Tariffs, inflation, and value-oriented purchasing: it is in this context that the mid-market is establishing itself as a new driver for the fashion industry. Lectra analyzed data from Retviews, its artificial intelligence-based solution specializing in competitive intelligence and automatic benchmarking, to identify the trends and pricing strategies that brands are implementing in the Fall/Winter 2025/2026 season to cope with an ever-changing macroeconomic scenario.