Sustainability accelerated #01: Decoding the Digital Product Passport (DDP)

In this first session of the Sustainability Accelerated digital series, we unpack what the DPP really means for fashion and lifestyle brands, when it’s coming, and how you can begin preparing now — without waiting for the final details to land.

We’ll also share learnings from early DPP pilot experiences in Northern Europe, revealing how pioneering brands are already turning regulation into action by investing in traceability, transparency, and structured product data.

During this live webinar, you will learn 

• What the DPP is — and what it’s not
• How it connects with CSRD, Ecodesign, and supply chain traceability requirements
• What timelines you need to be aware of
• What early pilot projects are revealing about the challenges and opportunities ahead
• Where to begin — and which capabilities to prioritize now

1. Decoding the DPPP by Lutz Walter
   • What DPP is in the broader EU regulatory landscape (scope, timeline, etc.)​
   • DPP Aspects
   • What to do as  a company
2. DPP readiness Poll 
   • DPP readiness matrix​
3. ​Nordic Pilot Projects by Jonas Larsson  
   • Overview of the Nordic pilot projects
   • Key learnings from the brands involved​
      

Speakers

Lutz Walter,  Secretary General, Textile ETP

Lutz Walter is a leading expert in textile innovation, sustainability, and industry transformation with over 25 years of experience. As Secretary General of Textile ETP, Europe’s largest network of textile research and innovation professionals, which he co-founded in 2004, Lutz bridges the gap between research, industry, and policy to drive progress. 
He specializes in smart textiles, circular economy principles, and sustainable materials, focusing on creating a resilient, environmentally responsible industry. A published author and sought-after speaker at global events like the Global Fashion Summit, Lutz is passionate about fostering collaboration to advance technology, sustainability, and leadership in the textile and fashion sectors.

Jonas Larsson, Associate professor in Textile Management, The Swedish School of Textiles - University of Borås

Jonas Larsson is an expert in sustainable textile and apparel systems, serving as Associate Professor in Textile Management at the Swedish School of Textiles, University of Borås. His research explores circular economies, local manufacturing, and mass customization within planetary boundaries. 
A recognized thought leader, Jonas leads the EU-funded From Roll to Bag project and represents the university in the Sustainable Apparel Coalition and Euratex expert groups. He brings deep insight into sustainable value chains, lifecycle management, and the future of demand-driven production.