AWWG is committed to digitalization as a key growth factor
AWWG aimed to drive a number of digital transformation initiatives to improve productivity and operational efficiency, and minimize its environmental impact. It was important for the company to find a PLM solution that would be adaptable to its three brands and internal processes, while continuing to comply with industry best practices.
With Lectra’s product lifecycle management platform, Kubix Link PLM, the company is now able to gain visibility into the entire design-and-production process and centralize product information from multiple sources using a single application. AWWG has already implemented the solution for Pepe Jeans London and plans to do the same for Hackett and Façonnable in the near future.
This new partnership will allow AWWG to advance with its digitalization strategy, in addition to the data-driven technology that the company is already using to simplify its processes for data analysis and to improve time management.
More about AWWG
AWWG incorporates the iconic brands Pepe Jeans London, Hackett, and Façonnable, and is also a distributor of Calvin Klein and Tommy Hilfiger in Spain and Portugal.
As a global fashion group, AWWG has more than 4,500 employees and a distribution network of over 500 stores worldwide. Sustainability is a strategic priority for the organisation, forming an integral part of its business operations and supply chain management activities.