It was in 2011 that the JAJ group became aware of the opportunity offered by new digital channels. Aiming to develop Schott’s visibility, the group decided to transform its distribution strategy, which was originally wholesale, toward a retail approach that would give it more control over the brand, and bring an additional offer on digital platforms.
The JAJ group’s aim was not to put its whole range on marketplaces, but to segment the range based on the specific nature of each digital outlet.
However, the workload involved in launching on marketplaces was much too great for JAJ on its own. The group therefore sought help from experts whose core business is marketplace distribution, and this is where Neteven came in.
Neteven enabled JAJ to double its revenues on marketplaces, with a 107% increase
The JAJ group chose to entrust Neteven for this fashion marketplace management project, who were able to provide the technological and human resources required.
Working alongside the group from day one, Neteven’s experts devoted themselves entirely to its development on marketplaces and to growing online revenues.
During these eleven years of partnership, JAJ was able to rely on the presence and responsiveness of a dedicated Customer Success Manager, whose proximity was one of the reasons for the group’s satisfaction and an essential component of the success of this collaboration.
Adding a powerful technological platform and advanced functionalities (product mapping, promotional mechanisms, stock management, ordering and third-party warehousing, etc.) to the mix made Neteven the partner of choice for meeting the group’s objectives. Accounting for 10% of sales, marketplaces represent an essential channel within the group’s strategy. Between 2021 and 2022, Neteven enabled JAJ to double its revenues on marketplaces, with a 107% increase.
Schott is accelerating its growth in France and the rest of Europe up 17.4%
With a solid sales dynamic and strong growth on marketplaces, Schott is accelerating its growth in France (up 48.9%*) and the rest of Europe (up 17.4%*).
The JAJ group hopes to maintain this performance and develop its offer in several European countries, particularly Eastern Europe, where the Schott brand’s sales potential is high. With a presence already on Zalando in several countries, La Redoute and Galeries Lafayette, JAJ wants to join new marketplaces, in line with the group’s strategy and positioning.
To do this, the teams at JAJ can count on Neteven’s experts to support, advise and guide them in their choices to continue the Schott brand’s development.
*compared to the previous year