Industry

Fashion

Date

Insights

Marketplaces: Friends or foes to the luxury sector?

If e-commerce and the luxury sector have long been considered incompatible, luxury brands are now making a strategic shift and accelerating their digital transformation.

Added value of marketplaces in the luxury segment

Luxury marketplaces are popular with companies looking for platforms that allow them to reach new consumers while maintaining control of their brand. By opting for an omnichannel approach, companies benefit from the digital expertise of marketplaces and their portfolio of active consumers. Brands can strengthen their brand awareness by reaching a new customer base that was previously difficult to access.

neteven-marketplace-luxury-thumbnail video

Download the e-guide

DOWNLOAD THE E-GUIDE MARKETPLACES: FRIENDS OR FOES TO THE LUXURY SECTOR?