The French brand established in 1920, Petit Bateau quickly became one of the most famous and recognizable kids retailers. One event, in particular, catapulted the brand to worldwide fame. In 1994, Karl Lagerfeld made Claudia Schiffer wear a Petit Bateau t-shirt under a Chanel suit, and the rest is history.
Nowadays, the competition in the kidswear market is fierce. Many more affordable brands have entered the market to offer similar products. But, what makes Petit Bateau stand out from the rest of the kidswear industry?