Sherri Barry, co-founder of FABRIC, owner of The Fashioneer
Enable digitally native designers to disrupt business
The fashion industry might not be at the forefront of transformational technologies, but make no mistake! As you’ll find out on this episode of Staying Curious with Aimee Heuschkel, new and more nimble apparel branding and manufacturing options have definitively arrived. Sherri Barry, owner of The Fashioneer and co-founder of FABRIC, is here to explain how the groundbreaking non-profit is enabling digitally native designers to disrupt business as usual.
A manufacturing business model to respond in real-time to customers
Sherri deconstructs small-batch manufacturing and how it differs from the unsustainable, global mass market practices that have dominated the industry in recent decades. She shares the different approaches to design and production and breaks down exactly what kinds of brands tend to do best with this innovative new strategy. The model is all about responding in real-time to customers who want cool, customizable clothing – and are willing both to be patient and pay a premium.
Tips for getting your dream business off the ground
Learn about the single biggest mistake fashion startups are prone to making and Three Top Tips for getting your dream business off the ground – on the right footing and ready for profitability as well as sustainability. For anyone who has fantasized about starting their own label, this episode is packed with actionable insights not to be missed.