For printers, the primary advantages lie substantially in the ways the soft signage-enabling technology has allowed and, in some cases, forced shops to expand their offerings, increase output, and bring more production in house. By replacing or upgrading hard signage equipment with multipurpose, multi-material tools, shops not only expand their ability to serve both signage market demands without losing shop production space. The same multipurpose equipment such as the MCT cutter also enables shops to, when ready and willing, expand their offerings to apparel, packaging, and home furnishings.
Production time for soft versus hard signage is dramatically reduced due largely to automation teachers in soft signage tools, including the Gerber MCT cutter. Both input and turn around speed are facilitated by the ability to bring more production steps in house or cut them out all together. For example, a sign shop might previously have had to outsource hardware fitting for hard signs, whereas the equivalent functions and features for soft signage can easily be handled in house, possibly even on a single machine. Likewise, tools like the Gerber MCT cutter enable soft signage shops to cut out the common sewing step, which is often outsourced for finishing, by instead using the MCT laser finishing tool with materials that can eliminate sewing all together.