Missing sustainability targets because sustainability isn't built into product development

Sustainability shouldn't begin when products are ready for production. It should start with the very first product decisions. Yet too many teams work without the visibility and insights needed to evaluate the environmental impact of their choices early enough.

As a result, opportunities to reduce waste, optimize materials, and improve compliance are often missed.

How can you create more sustainable products when sustainability is treated as a final checkpoint instead of a core part of the development process?