There’s no denying that environmental sustainability and supply chain transparency have become top-of-mind concerns for every fashion insider today. Besides accounting for 10% of carbon emissions and 20% of wastewater annually, the industry is now facing legislative pressure worldwide.
In the EU, Product Environmental Footprint (PEF) draft regulations will take effect in 2025, obliging companies in member states to provide detailed information about each product’s environmental impact to consumers. Leading up to this, a few policies of similar nature will be implemented in France. Meanwhile, its AntiWaste and Circular Economy, and Climate and Resilience laws are already in place.
These new regulations are changing the rules of the fashion game entirely. Sustainability is now a competitive advantage for fashion companies.
The faster they comply with these laws and adopt more eco-friendly and transparent practices, the more prepared they will be for 2025, by being able to balance sustainability and profitability ahead of other competitors.