Camper was founded in 1975 by Lorenzo Fluxà, who, on the strength of a whole century’s worth of knowledge from his family, aimed to respond to a growing need for a new style of footwear. The result was the creation of an audacious brand combining traditional craftsmanship and bold styles, blurring the lines between casual wear and elegance.
From a local Spanish brand to a global business, Camper now has stores in over 40 countries, creates around 500 new shoe models each year, and generates revenues of over 200 million euros.
Issues & Objectives
Back in 2013, Camper did not sell its products on marketplaces but was aware of their potential and was looking to enter this distribution channel. Camper had two main objectives regarding marketplace distribution.
First, the company wanted to increase its visibility. The more places you sell your products, the more visible you are, and so Camper had multiple marketplaces in mind. Second, the company wanted to become more accessible to consumers.
Limited by wholesale distribution, Camper realized the potential of the Direct-to-Consumer approach: the ability to launch its full product offering on selected marketplaces. Given the unique nature of each marketplace, Camper required support and guidance from true experts.
Neteven was chosen to become the engine powering Camper’s marketplace strategy. Starting in 2013, Neteven connected Camper to Farfetch, Zalando, Amazon, La Redoute, Galeries Lafayette, and several other marketplaces. The focus was on European and U.S. markets. Two key factors made the partnership between Camper and Neteven such a success.
The first factor was the range of relevant marketplace partners, and the second was the support from dedicated business developers, project managers and account managers. Camper benefitted not only from the Neteven platform itself, but also from people working directly with the brand to drive its growth.