As the world continues to navigate through uncertain times, consumers are gravitating towards a new concept of luxury. One that is less flashy and more understated - quiet luxury. With luxury digital retailers' significant growth in the market and an increasing number of consumers valuing casualization and sustainability, luxury brands are adapting to the mindset shift by creating products that focus on craftsmanship, and timeless design. In this article, we will explore the growing popularity of quiet luxury, its impact on the luxury leather goods market, and how your brand can consistently stay on top of trends with the most relevant collections, thanks to AI.
Muted shades are back
Retviews’ data has shown that numerous luxury collections are placing a strong focus on wearable and practical pieces, mirroring the economic recession and in turn the rise of more minimalistic, long-lasting styles. Alongside the phenomenon of “quiet luxury”, there is also a larger propensity for neutrals, basics, and timeless pieces.