The troubled fashion sector continues to struggle in the face of growing competition from e-commerce giants and a new breed of digital-first retail brands. To overcome the threat of these market challengers, many manufacturers and brands are reinventing their operating models by recentering their business on customer demand.
Digital technology is the business enabler supporting this dramatic shift, making it possible to produce the clothing and accessories customers want, when they want it.
Although digital transformation is a daunting prospect, the rewards are many for companies who have already devised a plan and implemented their solutions. With increased market responsiveness, it’s possible to achieve faster speed-to-market for greater competitiveness and adapt to new demands with agility.
Read our e-guide to find out more about:
- The tougher times ahead in retail fashion
- Standout market segments that are faring well
- What it take to disrupt business as usual
- Digital technology as a business enabler