The e-commerce footwear market has experienced remarkable growth. This is due to various factors, such as shifting consumer preferences, technological improvements, and the increased global awareness of fashion.
Consumers are turning to e-commerce
The footwear industry's e-commerce platforms are experiencing increased demand. With growing internet penetration and its advantages, consumers now prefer to buy on digital channels such as marketplaces.
One of the key factors driving this shift towards e-commerce platforms is the availability of detailed product information.
Online retailers can provide :
This wealth of information empowers consumers to make informed purchasing decisions and enables them to evaluate different options without limitations of time or location.
Overall, e-commerce platforms have become increasingly popular due to the growing internet penetration and the advantages they offer.
The availability of detailed product information, customer reviews, and size guides has been instrumental in addressing consumer concerns and building trust in the online purchasing process.
As a result, more and more consumers are turning to e-commerce platforms to buy footwear, enjoying the convenience, variety, and reassurance that online shopping provides.
The footwear market is set to explode in terms of e-commerce, as brands inevitably develop their online presence.
With millions of pairs of shoes sold every day and more than half of the world's population actively shopping online, it is easy to understand why e-commerce is so attractive.
With the rise of marketplaces, that now dominate the e-commerce sector, it is essential for brands to take advantage of this opportunity to reach their customers, now that online sales are skyrocketing, and consumers are searching for the best the web has to offer.
For several years now, the sneakers market and e-commerce have been boosting each other and this has created an opportunity for brands to connect with customers. If product sales continue to be essential (even during a recession), the top-performing business models in sneakers must be based on a multichannel approach.
In 2017, the worldwide number 1 in sneakers: Nike, understood that the key to success was in selling directly to consumers. Within the scope of this new e-commerce strategy, the American giant launched on the inevitable channels– marketplaces–to drive its own direct online sales.
With more and more consumers shopping online, it is the ideal time for luxury brands to take advantage of the digital world. By establishing a presence on digital platforms, in particular on marketplaces, they can reach a broader public and maximize their sales potential while still controlling their brand image.
With the right strategy in place, luxury brands can exploit this booming market.
Leading European marketplace management tool, Neteven, is a partner of the largest global footwear brands.
Neteven's SaaS platform is optimized to help brands and retailers boost their revenues on digital channels.
Neteven guarantees them maximum exposure of their product catalog on the largest local and international marketplaces such as Zalando, Yoox, Farfetch, 24S, Galeries Lafayette, La Redoute, Veepee, Amazon, Decathlon, etc., and helps improve their performance and profitability thanks to the automation of the sales cycle and offers them personalized support at each stage of the project.
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