AI-powered data allows you to target popular styles for full-price sales while clearing inventory of slow-moving items and staying on top of new collection releases. Stay updated on releases in real-time as well as out-of-stock rates, with automated market intelligence.
Taking ZARA’s latest collection, Retviews’ data show that skinny jeans released within the past month have not displayed any stock level changes, except when offered a 37% price discount. In contrast, straight leg jeans fared differently, stock levels shifting while at full price. Retviews shows that skinny jeans are not selling out despite price decreases, suggesting that it is a category to discount, as opposed to looser styles.
In the era of quiet luxury and the allure of timeless pieces, merchandising teams have a powerful ally in real-time data. By tracking collection stock rates, new arrivals, and discount history, they can strategically identify which items should be sold at full price and which can be discounted, all aimed at maximizing profitability.
Supercharging Brand Performance with Retviews
Want to know what works and what doesn’t? Spend less time wrestling with data sheets and with inaccurate data, and more time making confident decisions that lead to better collections and higher profits. Lectra’s automated benchmarking tool, Retviews is fashion’s biggest brands’ game-changer, using AI-powered market insights to give you all the real-time data you need in a matter of minutes, with unmatched accuracy. Don’t just keep up with the competition, lead the way with information only access to an automated tool can bring. Find out how you can stay ahead of the pack with Retviews.