Retviews’ data indicate that both mass and luxury markets have shifted focus towards maxi skirts, rather than the mini skirt which gained traction in 2022, in part thanks to Miu Miu’s micro mini skirt. However, this fall and winter, the maxi skirt is making its way into brand assortments. Within mass market collections, the presence of maxi skirts in assortments has grown by a significant 35%, whereas mini skirts’ assortment share decreased by 3%, YoY. The same is seen within the luxury market for their fall and winter collections.
Do colder days mean longer skirts, or could the hemline index theory be at work? Indicating that hemlines get longer in times of recession and shorter when economic situations are positive, could the long skirt trend directly reflect the current state of the economy?
Staying on top of industry trends is essential when planning your brand's next collection. Retviews, the automated benchmarking platform, can support your brand in mastering its assortment strategy each season, keep track of your competitors’ strategies, and drop the right collections, at the right time.
Keep up with the latest trends with Retviews
What will next season’s trends look like? Which runway trends will make their way into mass brands’ collections? Find out how the industry’s hottest brands are using Retviews to stay ahead of competitors with real-time data and nail their own collections each season. As trends seem to shift in the blink of an eye, your brand can use AI market intelligence to spot these shifts in real-time and adjust your collections accordingly. Don’t miss out on fashion’s AI shift, find out how Retviews can help you stay on top of the industry.