Discover how to optimize fashion production
Finding a balance in fashion is no longer an option; it’s a strict requirement to remain in the game. The world marketplace has adopted a new paradigm, and the entire consumer ecosystem has shifted. Where brands, status, or price used to drive the market, new factors include traceability, personalization, and a notion of responsibility rooted in social and environmental awareness. An overcrowded marketplace and consumers’ desire to buy online and from anywhere in the world forces companies to compete on a new level: speed. Be it speed-to-design or meeting consumers’ heightened expectations for faster delivery, speed-to-market is key to maintaining margins. Companies are also being pressured as the evolving geo-political context places pressure on sourcing and production. The world has become more volatile, and despite new and evolving regulations intended to quell this uncertainty, the interdependent global market means far-off situations have bigger impacts than ever before.
How to optimize process in fashion industry ?
With digitalization transforming the way consumers shop, fashion companies are struggling to stay ahead, as they compete for the attention of a generation of connected consumers, be it fickle-minded millennials who want it all—personalization, sustainability, quality and speed—or baby boomers, a surprisingly dominant group in the online consumer demographic that seeks brand experience, value for money, and convenience.
Mass-market apparel brands and retailers cannot win in the next decade without moving to a demand-focused model. As a result, apparel companies are rethinking their processes and inbound logistics. One strategy is to optimize the apparel production model by including elements such as nearshoring, automating new delivery models around customization, and shifting toward sustainable, circular value chains.