- Fashion Trend Alert: Shorts are coming back strong — especially regular shorts rather than denim.
- Men are going for more formal shorts this year over cargo styles.
May is the perfect transitional month: the weather is warming up, and it’s not cold spring anymore, but not summer yet.
As per usual, T-shirts and accessories are among the top categories in terms of new arrivals. Those two categories tend to dominate fashion retailers’ assortments for spring, and their dominance this month seems logical. Summer is starting to peek out from around the corner, and it is time to go from long-sleeved T-shirts to short sleeves, and trading lightweight scarves and beanies for sunglasses and caps.
One category is coming on strong as well in May: SHORTS! In fact, shorts are ranked in the top four, with almost as many new arrivals as dresses. It’s not quite time to say goodbye to trousers and trade them in for shorts, but fashion retailers are preparing for their summer comeback.
Denim has always been a big wardrobe staple. It’s functional, versatile, and stylish — just about everyone has at least one piece of denim clothing in their closet. But the debate about denim shorts rages on. Will they be on-trend this season?
Retviews data shows us that among new arrivals, fashion retailers are focusing their assortments on regular shorts for both women and men. What could be the reason behind this?
One reason could be that fashion houses are heavily promoting the oversized-blazer-with-shorts look on social media. Or, it could be that brands are taking a more sustainable approach, moving toward more earth-friendly fabrics than denim, which requires dying and processing. Find out more about the subject in our Sustainability Report, available here.
The shorter, more traditional version of cargo shorts, Bermudas, dominated the menswear market in Summer 2020 — but the trend appears to have shifted for 2021.
Regular five-pocket shorts figure prominently in May’s new arrivals as a shorter alternative to the classic five-pocket trousers for men. Are fashion retailers signaling that we’re moving back toward more formal, classic looks for Summer ’21?
Though we’re not yet at the high peak of summer garments, May showed that fashion retailers are getting ready to welcome summer to their e-commerce and stores.
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Retviews trend alert: culotte trousers – A must for summer
Summer has officially started. June was a month full of events like Pride, Fashion Week, end-of-season sales, and the changing over of fashion collections. Bye-bye sweaters and jumpers, hello little summer dresses and shorts! But which short is the must-have style of the season?
Lululemon strategy: when a challenger threatens the big players of activewear
One thing’s for sure: Lululemon has successfully transformed from an activewear brand into a lifestyle company — a particularly savvy move since activewear and “athleisure” have become acceptable to wear for just about any occasion.
Let’s dive deeper into this incredible success story and learn about Lululemon’s winning strategy.
Masstige vs premium brands: what is the real difference?
There is a fine line between luxury and premium fashion brands. In the case of luxury, key elements that make them distinct are storytelling about the brand, its heritage, scarcity, and quality. Some of those elements can also be found in premium but, most of the time, when we think about premium we think about “worth our money”. But is it really?