Delving deeper into Retviews’ data on accessible luxury brands’ leather goods, Stella McCartney’s most prominent leather-alternative appears to be Alter Mat, of which its famous Frayme and S-Wave bags are made.
Looking at Danish cool-girl brand, Ganni’s leather goods assortment, 64% is made of recycled leather and 36% is made of authentic, virgin leather. Although Ganni stopped using virgin leather in its ready-to-wear collection, it is still looking for a viable replacement for footwear and accessories, whilst ensuring the quality and durability clients are accustomed to.
Ganni has been developing new, sustainable, leather-alternative materials such as VEGEA™ and CIRCULOSE® by RENEWCELL, however they are mainly found in footwear. As the Danish brand is aiming to phase out virgin leather in leather goods and accessories by 2023, it has followed Stella McCartney’s path in partnering with Bold Threads and creating products made from mycelium. Currently, Ganni has launched a limited edition of Mylo items available in its flagship location, as it plans to release a larger number in Q1 2023.
On the other hand, Retviews’ data show that 57% of Chloe’s leather goods assortment is certified by the “Leather Working Group” (LWG), which the brand joined in 2017.
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