• Victoria’s Secret competitors have drastically fewer articles than the American brand. With struggling inventories, Victoria’s Secret number of articles should soon decrease drastically.
• While Victoria’s Secret Competitors embrace size inclusivity, the American brand has yet to follow the movement. Victoria’s Secret assortment still offers little XXS and XXL sizes compared to other lingerie brands like Aerie.
• 2019 was heavily reliant on discounts for Victoria’s Secret, and 2020 followed the same path. Combined with an enormous level of articles compared to its competitors, there are opportunities to seize for the American Brand.