Tariffs, inflation, and value-oriented purchasing: it is in this context that the mid-market is establishing itself as a new driver for the fashion industry. Lectra analyzed data from Retviews, its artificial intelligence-based solution specializing in competitive intelligence and automatic benchmarking, to identify the trends and pricing strategies that brands are implementing in the Fall/Winter 2025/2026 season to cope with an ever-changing macroeconomic scenario.
The fashion industry has always embraced innovation, from the loom to the sewing machine. Advanced technology now enables designers to create, test, and refine patterns in a virtual environment, revolutionizing the process with significant time and cost savings.
Takes Concepts through Design, Printing, and Cutting With Industry 4.0 Agility
The Lectra Observatory dedicates its new white paper to the fashion industry. Entitled “Meeting the moment– Why fashion’s long-term future relies on finding a better way to create, manufacture, market, and more,” this paper presents a bold vision of the fashion industry, based on interconnectivity, agility, and innovation at all levels of the value chain.
The Lectra Observatory, dedicated to innovation and transformations in the fashion, automotive and furniture markets, identifies the main regulations and proposals governing traceability and transparency in the fashion industry.
Until now reserved for sustainable and premium materials, the Lectra Group's traceability solution now includes a new module dedicated to conventional materials.
