Retviews data showcases that Bottega Veneta’s leather goods are priced on the higher end of luxury, in terms of most frequent price, standing above Kering’s leading brand Gucci. Bottega Veneta also keeps a slightly higher entry price for leather goods as opposed to other leading luxury brands. The leading brand remains on the more expensive side of luxury whilst keeping a small price range, in comparison with Gucci’s extensive range.
What's Next for Bottega Veneta ?
With Daniel Lee’s exit, Bottega Veneta may be headed towards an entirely new chapter and brand identity. One thing is for sure, the brand’s current strategy of focusing on leather goods and footwear is proving to be a success with those same categories bringing in the most revenue and having the most popular products in the fashion industry. Looking to the future, will Bottega Green keep its identity and become a signature brand color like “Tiffany Blue” or “Louboutin Red”, or will the brand’s new creative direction go for something different? Also, will there be an increased focus towards the ready-to-wear category?
Access this kind of real-time data on your competitors anytime, anywhere with Retviews and get the perfect retail strategy for your brand. Leading fashion retailers are using Retviews, the automated benchmarking solution for fashion to get an in-depth look at competitors’ strategies, and optimise their own collections.