Moreover, shoes have always been the Italian luxury brand’s heritage, and footwear represents a high percentage of Ferragamo’s assortment and revenue, in the same vein as sportswear brands such as Nike and Adidas.
Though the assortment share is 10% higher than shoes, leather goods generate slightly more than 40% of total revenue. Conversely, accessories’ share produces one of the lowest earnings percentages, despite accounting for 35.7% of Ferragamo’s overall assortment.
Is there an opportunity to analyze the assortment to drive up sales?
Equal distribution among women and men
Salvatore Ferragamo grew up among 13 siblings. The Italian designer developed his passion for making shoes at the age of nine when he first started creating designs and patterns for his sisters.
Although traditionally, Ferragamo has geared designs toward wealthy and powerful women, today, the Italian brand presents an assortment split equally between genders.