In comparison with popular premium brands, GANNI has the smallest assortment with 1678 items in its collection, quite a smaller amount than that of its competitors, within the womenswear sector alone. It is also worth noting that where GANNI is solely focused on womenswear, its counterparts offer both womenswear and menswear.
This further sets GANNI apart from its competitors, as premium brand Acne Studios has a significantly larger total assortment for men and women, of 4291 items, and The Kooples and Isabel Marant are not far behind, with 3714 and 2756 items respectively, as Retviews data indicates. The small assortment size and focus on smaller collections allows the brand to differentiate its offer throughout the year and consistently attract and engage with shoppers, whilst limiting unsold items.
A Brand to be Reckoned With
GANNI has showcased its power within the fashion industry throughout the past few years, with impressive growth which it sustained throughout the global pandemic and its ability to create trendy pieces which emulate effortless Scandinavian style, at an accessible price point. With a vision for a sustainable future, GANNI is able to target the younger generation whose focus lies in a more conscious mindset and who will make up a significant portion of the future apparel market. Keeping these factors in mind, GANNI is a premium brand to be reckoned with. The question is, how will the brand evolve with its trendsetting nature - will we see a broader range of products in the future or will the brand keep its focus on the key products in each category.
Fashion retailers are using Retviews, the competitive intelligence platform for fashion to optimize their assortment, pricing and discount strategy, benchmark with competitors and hit the market with the right product, at the right price and time. Take advantage of your competitors’ data, stay ahead of the market, and optimize your own collection with Retviews by Lectra.