How Intimissimi connected teams and accelerated product development with Apogy

In today's fashion industry, responsiveness is no longer optional. Brands must manage growing product complexity, shorten development cycles, and bring new collections to market faster than ever before.

For Intimissimmi, part of the Oniverse Group, product development depends on close collaboration between patternmakers, marker makers, and prototyping teams. As the volume of design proposals increased and timelines became tighter, maintaining alignment across teams became increasingly challenging. The company needed a way to improve communication, increase visibility into product development progress, and help stakeholders make decisions more quickly.

Modernizing product development for the next generation

For Intimissimi, digital transformation was not solely about improving operational efficiency. It was also about creating a modern working environment that could help attract, onboard, and support future talent. By providing a more user-friendly and connected approach to product development, Apogy helps make critical information more accessible while reducing dependence on individual knowledge holders.

By implementing Apogy, Intimissimi set out to build a more connected development process that would improve collaboration, simplify workflows, and create greater transparency from concept through production preparation.

To support these goals, the company implemented Apogy, leveraging capabilities designed to enhance communication, improve transparency, and make information more accessible across departments. The solution was selected for its user-centric approach and ability to integrate naturally into daily workflows.

With Apogy, stakeholders can work with shared data and visual information throughout the development process. Access to images, technical information, and digital representations of products gives teams greater clarity and helps ensure everyone is working toward the same objectives. This shared understanding can reduce misunderstandings, accelerate approvals, and support more effective collaboration across departments.

As adoption increased, teams began seeing the benefits of a more connected way of working. Improved visibility made it easier for stakeholders to access information, collaborate across functions, and stay aligned throughout the development process.

Making decisions earlier with visual and AI-driven insights

Another area where Apogy was particularly valuable involved the development of products featuring intricate lace details and decorative elements. By incorporating images and artwork directly into patterns, teams gained a clearer understanding of how finished garments would look much earlier in the process.

Intimissimi also leveraged Blueprint to provide stakeholders with a shared visual representation of both the production process and the final product. This common view helped strengthen collaboration and support better-informed decision-making across departments.

In addition, Material Estimator, one of Apogy's AI-powered capabilities, enabled teams to gain earlier insight into material consumption, helping identify potential issues before they could impact development timelines.

By improving visibility and creating stronger connections between teams, Intimissimi established a more structured and agile product development process. Better access to information enabled teams to collaborate more effectively and respond more quickly to changing requirements. 

The company reports improvements in communication across patternmaking, marker-making, and prototyping departments, while also reducing product development lead times. Earlier access to key information supports more proactive decision-making and helps teams anticipate potential challenges sooner. 

Extending a new way of working across the Oniverse Group

The benefits achieved within Intimissimi have encouraged the company to look beyond a single implementation. The long-term vision is to progressively extend Apogy across additional brands within the Oniverse Group, creating a more standardized and integrated development process.

Our goal is to progressively extend the use of Apogy across our entire group. Following the implementation within Intimissimi, we plan to involve other brands such as Calzedonia, expanding the number of users and pattern makers working with the solution and creating an increasingly integrated process. This will enable us to adopt an end-to-end approach together with our manufacturing facilities and work in a more standardized and coordinated way across the organization.”

Giulio Romanelli, Technical Engineering Project Coordinator

By connecting more teams through a common platform, the organization aims to strengthen coordination between brands and manufacturing facilities while supporting a consistent approach to product development. This strategy will help create greater continuity across the group and provide a scalable foundation for future innovation.