For this generation, currently the largest furniture-buying consumer demographic, furniture customization is a must have rather than a nice-to-have.
Older generations are following their lead. Demands for furniture personalization are increasing around the world, and among all age groups.
Download the “Millennials: The Customization Generation” infographic to find out how to satisfy the most demanding customers of our time
Who are the Millennials?
- Born between 1980-2000
- 2 billion of the world’s population
- First generation of digital natives
- Only 6.5% are brand loyal
- Looking for personal style
- Want instant results
- $2.5 trillion Millennials’ global, combined spending power
What do they want in furniture? Millennials place a premium on Authenticity, Self-expression and Personalization. They aren’t willing to wait a long time for new furniture Or compromise on their quality standards.
Read this infographic to find out more.