As proven by Retviews’ data, luxury brands have significantly increased their investments in China. Two of the most popular luxury brands in China, Gucci, and Louis Vuitton both have a larger assortment of leather goods in the Chinese market, than in the French market, namely Gucci who has nearly triple the amount of leather goods in China than in France. Louis Vuitton on the other hand, has 19% more leather goods in its Chinese assortment, than in France.
As China grows, Japan has also emerged as an attractive country for luxury shopping due to its lower prices. Nonetheless, the Japanese market lags behind Europe in terms of the size of its leather goods’ offering, with a 14% smaller selection of handbags available in Japan compared to France. Overall, these market trends highlight the importance of data-driven analysis in defining the ideal international pricing strategy for fashion brands. Therefore, Retviews comes as a brand’s best ally in making data-driven decisions in a fraction of the time spent manually tracking competitors.
Year of the rabbit
The Lunar New Year celebration is a significant event in Chinese culture, and luxury brands have recognized the importance of this occasion for their Chinese clientele. As Chinese shoppers prepare to return to Europe, luxury brands have made strategic investments in Lunar New Year-themed collections that feature animal zodiac items, often presented in a red color symbolizing good luck, happiness, and prosperity.