Compared to Kering’s sister brands, Balenciaga and Gucci, Saint Laurent has a relatively low share of mini and belt bags, which have been the hottest types for the last few years. Saint Laurent’s share is comparable to Prada’s.
However, the French fashion house stands out with its aim to offer versatility and multifunctional bags for women. The share of cross-body bags, which sometimes include a top handle, is the highest among its competitors and the most important style in its assortment.
Thus, this assortment is perfectly in sync with the DNA of Yves Saint Laurent, which has always aimed to celebrate women in their everyday lives, from working to socializing to vacationing.
Saint Laurent Bags Pricing: Targeting Younger Generations
Saint Laurent’s pricing pattern is quite similar to what we see with Gucci and Prada when it comes to bags. However, if you look closely, Saint Laurent’s pricing strategy does not stand out from its competitors.