Looking at the in-depth data on leading brands’ collections with Retviews, it is clear that brands are decreasing their focus on long dresses and leaving the floor to short dresses, which encountered an increase of 6% in leading mass market brands’ share of assortment within the European and US market. Moreover, as shoppers are seeking more colorful, playful and mood-boosting styles, brands are increasing the use of bold colors in their assortments.
Your brand can also get an in-depth look at your competitors’ data in real-time. Stay ahead of the curve, identify the ideal assortment mix, and nail the right pricing strategy - tackling the current fashion trends with confidence, thanks to Retviews.
Reducing Waste Whilst Capturing Demand for Trends
Fast and ultra-fast fashion brands are accelerating their inventory turn, in order to meet demand for new trends, particularly among younger shoppers. Yet, companies that rely on these business models are being scrutinized more closely for their environmental impact and working conditions.
Retviews, helps you tackle the challenge of a rapidly shifting demand, as meeting the demand for new styles does not always imply adopting bigger assortments. By taking advantage of Retviews, the automated competitive intelligence tool, companies are able to plan their assortment with greater thoughtfulness, as they can rely on accurate and real-time data, to plan demand-driven product launches, that allows the brand to confidently release a collection that will sell, and reduce waste from unsold products that do not fit the consumer demand.
Dive into Retviews’ latest report to get all the in-depth data behind SS22 trends and see exactly what lies behind leading brands’ womenswear and menswear collections in the post-pandemic reset.