When taking a closer look at Retviews’ data, it is evident that bikinis are gaining more traction than one-piece styles this year, with a 17% YoY increase. Within both styles, specific trends stand out. The most popular colors in swimwear assortments in 2022 are pink, green, black, and orange – coinciding with this season’s bright color trend. Within one-pieces, several key trends are emerging this season as the most popular styles are cutouts, high leg cuts and one-shoulder styles, which make up 32%, 21% and 10% of leading brands’ swimwear assortments.
Another key swimwear and beachwear trend this season is crochet. Crochet bikinis, which weren’t present in SS21 collections, now account for 1.5% of leading mass market brands’ spring summer 2022 collections. The trend has not only had an impact on swimwear, as categories such as crochet bags, crochet hats are increasing significantly within leading brands’ assortments, growing by 113% and 250%, respectively.
Size inclusivity still seems to be faltering in swimwear collections. Sizes are lacking on both ends of the spectrum, as leading brands are not offering 3XS styles and their assortment of XXS styles has decreased by 66%, compared to 2021. On the other side of the spectrum, mass market leaders are not catering to consumers above a size 2XL, as only 1%-2% of the swimwear assortment is offered in sizes 3XL and 4XL.
Swimwear Prices Heat Up
Price inflation has already had a significant impact on the fashion industry as a whole, and Retviews data has already showcased that price increases are more prominent within mass market brands in the US market, as opposed to the European market. Considering the industry-wide price hikes, where does swimwear stand?