Retviews data showcases that within holiday collections, the most prominent category with the highest increase in assortment share is blazers. With sequins, velvet and festive styles, blazers are the hit of the holiday season’s party collections followed by trousers, as dresses are falling behind.
Ring in the New Year with the Party Clothes to Match
Brands should take advantage of shoppers’ increased interest in “going out” clothes and occasion wear as they are ready to take off the cozy loungewear and dress up for each upcoming event. However, with COVID variants emerging and new restrictions being introduced in numerous countries, brands should not retire their loungewear assortments just yet. This raises the question of what does the right assortment mix look like and how can your brand balance comfortable clothing with occasion dressing in its assortment? Get this insight and optimise your own collection with the ideal market strategy in the upcoming year with Retviews, the automated benchmarking solution for fashion retailers.