Retviews data shows that within leading premium brands in the US market, casual assortments consisting of t-shirts, sweatshirts and sweatpants, currently make up an average of 20% of total assortments. Brands who historically are not streetwear-based have jumped on the growth of loungewear and maintain significant levels of the category in their assortment, indicating the continued value and presence of loungewear with regards to menswear.
Another popular aspect within menswear is the "smart-casual" bottom. Smart trousers with elastic or drawstring waistbands, relaxed fits, stretch fabrics and jogger style trousers are gaining popularity within the sector. The relaxed fit could be the ideal compromise, with consumers not wanting to give up comfort whilst going back to the office with a more tailored look. With the competitive intelligence platform for fashion, Retviews, your brand can access this and more real-time data daily, to pinpoint the most popular styles for your assortment.
How Does Discounting Look in Menswear?
Tackling menswear instigates the topic of how to discount the sector in comparison with womenswear, which also makes up a significant part of American premium brands Ralph Lauren, Tommy HIlfiger and Calvin Klein’s assortment, each brand’s womenswear assortment representing over 40% of the total assortment, as showcased by Retviews data.