Recently relaunched by Celio, the Be Camaïeu brand has chosen to digitize its market intelligence and competitive analysis using Retviews. This artificial intelligence-based solution is supplied by Lectra, the strategic partner of fashion players who want to accelerate their digital transformation and transition to Industry 4.0. By analyzing market data in real time, Retviews enables Be Camaïeu to optimize the positioning of its collections to ensure their success with consumers.

Lectra has analyzed real-time data from Retviews, its AI-based solution specialized in competitive intelligence and automated benchmarking, to identify strategic approaches for navigating the current market.

Lectra has analyzed  data from Retviews, its AI-powered solution specialized in competitive intelligence and automated benchmarking, to identify the trends that will shape the upcoming discount season. 
 

Paris, November 11, 2024 – With Black Friday and Cyber Monday just around the corner, fashion brands are called upon to make conscious and targeted decisions to remain competitive during this peak season. In this context, Lectra, a leader in Industry 4.0 within the fashion, automotive and furniture sectors, leveraged real-time data from Retviews – its AI-powered solution for automated market intelligence to offer insights on increasing sales, reducing stocks and boosting profitability. These tips aim to guide brands in developing the most effective discount strategies based on key fashion trends for the year’s most popular shopping period.

Lectra announces the launch of a new version of Retviews, its AI-powered market intelligence solution designed for fashion brands. In a market that is becoming increasingly complex and with pressure on brands intensifying, this new version serves as a true strategic ally. It aims to support decision-making, optimize sales performance, and strengthen brand value.