Miroglio Fashion gets an edge on competitors with Retviews, the automated benchmarking platform

Miroglio Fashion, part of the Miroglio Group, has established itself as an international fashion company with a portfolio of leading clothing brands, each designed and distributed to suit every woman’s personal style.

With a global presence spanning 900 single-brand stores, availability in more than 1,900 multi-brand stores, and four e-commerce platforms, the company previously relied on manual data collection to monitor market positioning, conduct benchmarking, and generate reports. This was a time-consuming and costly process that presented a significant challenge for the business.

To overcome this challenge, Miroglio Fashion turned to Retviews by Lectra, the competitive apparel market intelligence platform that enables brands to optimize collections, benchmark competitors, and make better business decisions.

With the help of Retviews by Lectra, Miroglio Fashion is able to save significant amounts of time by leveraging Retviews’ data to monitor discount levels and track competitors’ out-of-stock rates in real time.

This real-time data enables the company to monitor competitors, benchmark performance on a weekly or daily basis, and optimize its own collections accordingly.

Used across multiple departments, the Retviews platform allows Miroglio Fashion to monitor its product assortment, price positioning, and discount strategies, while helping teams plan seasonal collections more effectively.