The challenge of positioning a worldwide company
The Italian company Miroglio Fashion, part of Miroglio Group, has made its way as an international company with key clothing brands that are each made, from the design process to distribution, to suit every woman’s personal style.
With its global presence of 900 single-brand stores, found in over 1900 multi-brand stores and 4 ecommerce platforms, the company used to manually collect data in order to monitor positioning, benchmark and provide reports. A time-consuming and expensive task that posed a great challenge for the company. Seeking to alleviate this challenge, Miroglio Fashion sought Retviews by Lectra’s help, the competitive apparel market intelligence platform allowing brands to optimize their collections and make better business decisions.
Making data efficient
With the help of Retviews by Lectra, Miroglio Fashion is able to save significant amounts of time, through the use of Retviews’ Data, by monitoring discount levels and tracking its competitors out-of-stock levels in real time. The real-time data allows the company to monitor and benchmark weekly or daily and optimize its own collection. Used across numerous departments, the Retviews platform allows Miroglio Fashion to monitor their assortment, price positioning, discount strategies and allows them to plan their seasonal collections accordingly.