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The tale of two generations: baby boomers and millennials in Fashion

Who are the influencers and decision-makers of the fashion game?

Baby boomers make up a significant part of the global consumer spend in fashion.  However, the industry has been slow to respond. From advertising spend to end product, fashion companies have been forgoing this age group for younger millennials.

To increase their market share, fashion companies need to avoid focusing solely on millennials and adopt a multi-generational approach.

Read this e-guide to learn more about:

  • The rise of the baby boomer dollar
  • How digital technology has redefined the notion of middle age
  • How millennials and baby boomers co-exist as consumers in the fashion landscape
  • How to adopt a multi-generational approach in fashion

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