Customer stories

Bally enhances performance in the entirety of its value chain, thanks to Lectra’s solutions

Partnering with Lectra’s Retviews and Kubix Link PLM and Neteven platforms, Bally found the digital solution it has been looking for – supporting the whole collection lifecycle, from competitive intelligence to collection development, thus optimizing performance.

One partner to optimize the collection lifecycle

The epitome of Swiss luxury, Bally combines its century-old expertise with technological innovation, positioning itself as a pioneer with cutting edge technologies in manufacturing, as well as in marketing its innovative designs. Looking for the tools that would bolster the company as a leader of the ever-changing industry, Bally chose to partner with Lectra’s solutions to improve performance and make better decisions along the whole value chain.

From product development to merchandising, Bally’s teams were able to work with accurate, real-time data with Lectra as a technology provider. Improving communication as well as staying on top of competitor strategies - Lectra’s Retviews, Kubix Link PLM and Neteven platforms allowed an all-round optimization of its collections.

Kubix Link PLM – optimizing production processes

With a single solution, Bally is now able to easily manage numerous different products in one place. As a collaboration and communication tool, Kubix Link PLM has allowed the luxury brand to optimize communication among teams, enhancing collection development and improving collaboration throughout the value chain.

Streamline collection collaboration with Kubix Link, Fashion PLM and more

Retviews - saving time with automated benchmarking

Successfully integrating the Kubix Link PLM solution into its processes, Bally chose to take its collections a step further, with Lectra’s competitive intelligence platform Retviews. Previously benchmarking manually, Bally spent significant amounts of time on collecting data that quickly became obsolete.

Integrating Retviews proved to be essential for Bally, allowing the brand to get a real-time view of competitors’ strategies and in turn fine-tune its own collections and manage its international pricing strategy, staying on top of consumer demand. With Retviews, Bally is able to make decisions based on precise, actionable data and does so in a fraction of the time spent benchmarking manually.

Automate fashion benchmarking with Retviews

Neteven – Boosting online sales with centralized product distribution for marketplaces

Bally implemented Lectra's Neteven solution to increase its online sales. A SaaS platform, Neteven integrates easily into the company’s existing brand information systems and combines advanced product mapping, inventory management, and promotional mechanisms to help Bally optimize its online sales strategy and improve product distribution on the world's biggest marketplaces.

Manage online sales on fashion marketplaces with Neteven

Download the customer story

Our goal was to create and make available to the entire supply chain all the data of our historical archives, data regarding the current season, but also what our competitors are doing. Kubix Link is the only platform capable of helping us digitize and store our archives, support collection development, and benchmark our competitors via Retviews.

Alessandro Ponti  - Global IT Director, Bally

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