Customer stories

Balsan, Groupe Marck

“Thanks to Fashion On Demand by Lectra, overall performance has improved with a 7% increase in productivity.”


Created in 1850, Balsan is a key player in professional garment making. A Groupe Marck company, Balsan designs and manufactures corporate and ceremonial clothing, tailored and customized uniforms, and personal protective equipment and clothing for the public and private sector which comply with international standards.


The biggest challenge is to meet the new expectations of customers who seek increasing levels of customization with ever-shorter time-to-market deadlines. Balsan took up a two-fold challenge: update its manufacturing tools while maintaining a large part of its clothing production in France to capitalize on the group’s traditional savoir-faire, and meet 21st century challenges. Balsan’s objective was to produce customized clothing more quickly using intelligent manufacturing methods.


Balsan was a pilot partner for the Fashion On Demand by Lectra solution. This alliance allowed Groupe Marck to take a new approach, involving not only the use of Fashion On Demand by Lectra’s connected cutter, but upstream software solutions as well, which are configured based on the company’s needs to best match its work methods while updating and accelerating the production process.

Fabric background

With Fashion On Demand by Lectra, Lectra allowed us to be far more reactive, far more flexible, and to adapt more quickly to specific requests from customers.

Stéphane Quiniou

Industrial and Quality Director, Groupe Marck

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