Product resources

Data quality – the key to preserving brand integrity across channels

Watch our video to hear Neteven co-founder and CCO Antoine Rivière explain why maintaining control over product data and marketing collateral is of paramount importance as fashion companies expand their distribution strategies.

Neteven co-founder and CCO Antoine Rivière sat down with Drapers editor Jill Geoghegan to discuss agile omnichannel transformation during Drapers Inner Circle Summit 2023


Profitable omnichannel marketing strategies are data-driven

A profitable omnichannel strategy is one that leverages the unique attributes of each sales outlet or marketplace while ensuring a consistent brand image across all channels.

Crucially, the quality of data used to publish product offerings online has a direct impact on product visibility, as well as on the customer experience. These same product data and digital marketing assets must be managed consistently across all countries and channels.

Watch Antoine Rivière’s appearance at the conference for insight on Italian women's fashion brand Pinko’s management of product data and marketing collateral across channels, as well as industry best practices to adopt in the areas of:

  • Product life cycle management with Kubix Link
  • Competitor landscape benchmarking with Retviews
  • Marketplace management with Neteven

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