Industry

Fashion

Date

Product resources

How to manage delicate fabrics and excel in lingerie production

Today’s lingerie consumers are more vocal about their needs, calling for more inclusivity in terms of sizes, materials and body type representation. How does this translate into the four major challenges that manufacturers are currently facing and what should they do to overcome them?

The rising consumer demand for lingerie

The lingerie market is predicted to grow at a CAGR of 5.5% from 2021-2026, thanks to a few key drivers:

  • An wide-scale implementation of telecommuting policies due to the COVID-19 crisis, thus inciting consumers to buy more loungewear;
  • Female empowerment and body positivity; and
  • A heavier focus on environmental sustainability.

To meet these new consumer needs, companies are investing more in R&D to provide a more extensive range of fabrics, colors and finishes that will adapt seamlessly to natural body shapes.

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Customer voice

Getting the fit right and lowering production costs

To leverage this growth and remain price-competitive, companies need to invest in world-class technology to automate the entire cutting process for lingerie. Producing high-quality lingerie is an intricate process that requires a lot of attention to detail and fit, as it often involves delicate fabrics such as silk and chiffon.

Manufacturers need visibility and flexibility to overcome this market’s unique challenges. Factoring in production constraints during the earlier design and development stages allows companies to make accurate material consumption estimates. This helps them avoid errors and rework, which minimizes overall cost as a result.

Lectra’s connected cutting room offer, a pioneering combination of patternmaking, marker-making spreading and cutting solutions, can give these companies that edge they need over their competitors.

With Lectra’s solutions, innovative manufacturers can:

  • Handle delicate fabrics with ease
  • Cut at optimal speed for all volumes
  • Monitor their performance through metrics
  • Optimize material consumption

And most importantly, produce the exact items that consumers want, without sacrificing profitability or speed.  

Read our position paper to learn more about VectorLingerie and our cutting room offer.

Download the position paper now