The Italian design powerhouse Moroso pumps up the cost-efficiency, speed and flexibility of its product development and production processes with the help of Lectra experts and a range of Lectra solutions.
Lectra’s technology has helped us evaluate the comfort and feasibility of a product from the very early stages of the process. This translates into time savings and a greater awareness of design choices.
Since 1952, Moroso has been creating sofas, armchairs and accessories whose vibrancy, eccentricity and sophistication are just as suitable to design museums as residential spaces. Moroso wanted to accelerate time to market, and optimize the cost evaluation and industrialization stages without sacrificing their unique design identity.
Lectra proposed DesignConcept, a virtual prototyping and costing solution, which allows Moroso to incorporate cost targets and evaluate design and production feasibility from the early stages of the product development process. To accelerate its production flow while maintaining quality, Moroso also invested in Lectra’s automated leather and fabric cutting solutions, Versalis® and Vector®.
The changes we have made allow us to respond to increasing demands for variety and modularity in a more timely and efficient manner.