Siena builds a connected product development process with Apogy

Turning ideas into production-ready garments

Founded in 1992, Siena is a Portugal-based garment manufacturer serving customers across Europe, the United States, Japan and Korea. Specializing primarily in knitwear, the company helps brands transform ideas into production-ready garments, often within extremely short timelines.

As customer expectations evolved and development cycles accelerated, managing information across the organization became increasingly important. Product specifications, technical details and customer feedback often moved between teams through emails, printed documents and multiple file versions. While these processes supported day-to-day operations, they also made it more difficult to maintain visibility as projects progressed and changes occurred.

In an environment where products can evolve rapidly throughout development, ensuring everyone has access to the latest information is critical. Teams need to respond quickly to modifications, keep projects moving forward and maintain alignment throughout the process.

Looking for a more connected approach

Siena recognized an opportunity to simplify the exchange of information and create a more connected way of working. The objective was not simply to digitize existing processes, but to improve collaboration, reduce time spent searching for information and give teams greater confidence when working against tight deadlines.

Just as importantly, Siena wanted a solution that could support the company's long-term ambitions and help prepare the business for the next stage of its digital transformation journey.

Creating a shared development environment

To support that vision, Siena selected Apogy as its product development solution.

By bringing product data, specifications and development information together in a single environment, Apogy helps create a more streamlined approach to collaboration. Teams can access information more easily, follow development activities more closely and remain aligned as projects move from one stage to the next.

Supporting consistency and visibility

For Siena, this represented an opportunity to improve continuity throughout product development. Instead of relying on multiple information sources and disconnected exchanges, teams could collaborate within a shared environment designed to support visibility and consistency.

Preparing for what’s next

The decision was also influenced by Siena's interest in emerging technologies. The company saw significant potential in Apogy's AI-native approach and its ability to support future innovation.

As manufacturers explore how artificial intelligence can improve efficiency, automate routine activities and support decision-making, access to reliable and well-structured information becomes increasingly important. Siena recognized that strengthening its product development processes today would help create opportunities to benefit from these capabilities in the future.

Implementing Apogy was therefore about more than improving workflows. It was an investment in creating a more agile, connected product development environment capable of evolving alongside customer expectations and business needs.

A partnership built on collaboration

From the outset, Siena worked closely with Lectra to ensure the solution aligned with its objectives, processes and ways of working.

The implementation quickly developed into a collaborative partnership built on regular communication and shared goals. Throughout the project, Siena's teams were able to provide feedback, discuss operational requirements and identify opportunities to further enhance the user experience.

For Siena, that collaborative approach has been a valuable part of the journey. The company views its relationship with Lectra as a partnership focused on helping the business achieve its long-term objectives while continuously improving the way teams work.

Exploring the potential of AI

As Siena continues to expand its use of Apogy, the company is exploring how AI-powered capabilities could contribute to greater efficiency across product development activities. Rather than replacing expertise, Siena sees these technologies as a way to reduce repetitive work and allow skilled teams to focus more time on activities that create value for customers.

One capability generating particular interest is Material Estimator. This module accelerates the costing process by providing earlier and more accurate estimates of fabric consumption. Instead of relying primarily on comparisons with previously developed garments, teams can access more reliable estimations of material requirements much earlier in product development. This gives costing and purchasing teams better information to determine product costs, helping Siena prepare RFQ responses faster and with greater confidence.  

AI will help us be much more efficient by automating simple tasks like pattern adjustments, size chart creation and garment modifications”

Ricardo Ferreira, the CEO of Siena.

By creating a more connected, collaborative, AI-powered product development process, Siena is laying the foundation to scale its operations, handle higher order volumes with greater efficiency and support long-term business growth.