Brands are prepared for the new health protection rules and have reopened their stores. But aside from the direct impact of the COVID-19 epidemic, is the fashion market ready to respond to customers’ desire to act by changing their spending habits?
Based on analyses by Retviews, a recently acquired startup, Lectra has produced a survey of sustainable fashion among the leading fast fashion brands. The main findings are explained here.
In the face of fast-moving trends, internationally renowned brands gain the agility crucial to their business success with Lectra’s cloud-based solution
The fashion industry is among the hardest hit by economic fallout of the COVID-19 pandemic. To cope with this unprecedented crisis, many clothing makers had no other choice than to reinvent themselves. Their forcibly imposed transformation is due in part to the industry’s lagging digital transformation.