MAS Holdings and Lectra: Powering the future of manufacturing with digitalization

Founded in 1987, MAS Holdings is a lingerie, sportswear and swimwear manufacturer based in Sri Lanka.  The largest apparel tech company in South Asia boasts a staff of 95,000 people across 38 manufacturing locations and is a crucial partner to more than 100 of the world’s top brands in performance apparel, intimates, lingerie, and athleisure. 

An early adopter of technology, MAS Holdings has established itself as a central player in the global supply chain network and became a full-service provider, pushing the traditional boundaries of manufacturing for its customers. 

Longtime technology partner Lectra has been powering MAS Holdings’ end-to-end transformation into a modern-day manufacturer that integrates innovation, operational efficiency and social responsibility into its value chain. Lectra’s equipment and software have empowered them to go beyond the traditional contract manufacturing scope to offer specialist design services, digital product creation skills, and expert digital product creation skills, production experts, sustainable and localized sourcing. 

Today, I believe around 90% of our equipment is from Lectra, because they have been relentless in both augmenting the direct capabilities of their cutting and spreading solutions, and in continuously developing the software ecosystem that allows us to truly industrialize innovation,” 

 Shakthi Ranatunga, the COO of MAS Holdings

MAS Holdings chose Lectra as a key industrial technological partner because of not only its forward-looking strategy and investments in AI and the cloud to optimize and centralize production, but also its ability to understand its customers. 

We look for continuous innovation and technology upgrades, but it’s also critical that we can work with both software and equipment providers to collaboratively develop solutions that respond to real market needs

 Shakthi Ranatunga, the COO of MAS Holdings

For this visionary manufacturer, the next frontier is sustainability. The company has recently reviewed its corporate strategy, placing sustainability at its core through a bold initiative called “Plan for Change”.  To turn this vision into reality, they are continuing to rely on Lectra’s technology to implement greener production practices. 

The latest step in this transformation is Valia Fashion, Lectra’s new cloud-based solution designed to automate the entire order-to-cut planning process, effective in reducing fabric waste. 

With their goals closely aligned, the two partners envision a long-term collaboration, working side by side to drive innovation. As pioneers in the digital transformation of the fashion industry, both partners share a strong belief in designing flexible and agile IT infrastructures—enabling faster responses to market demand, while reducing lead times and cutting costs. 

Our relationship with Lectra is strong, because they remain a front-runner in both software and hardware. At MAS we believe that working with best-in-class brands demands best-in-class technology, and we have seen Lectra continue to push those frontiers.

 Shakthi Ranatunga, the COO of MAS Holdings

Curious to learn more?
This topic is explored in depth in "Futureproofing fashion: How MAS industrialises digital transformation" by The Interline. Read the full article here to dive deeper.