Tariffs, inflation, and value-oriented purchasing: it is in this context that the mid-market is establishing itself as a new driver for the fashion industry. Lectra analyzed data from Retviews, its artificial intelligence-based solution specializing in competitive intelligence and automatic benchmarking, to identify the trends and pricing strategies that brands are implementing in the Fall/Winter 2025/2026 season to cope with an ever-changing macroeconomic scenario. 

Six months after beginning its collaboration with Lectra, Chicago Protective Apparel (CPA) is already seeing transformative results. After implementing Lectra’s Valia Fashion—its intelligent cloud‑based solution—and the Vector Fashion iX6 automated cutting solution, CPA has achieved measurable ROI through material savings and improved operational efficiency.