Paris, October 8, 2020 - The 2020 BFM Business Grand Prize for digital acceleration was awarded to Lectra on Wednesday, October 7 during a ceremony held at the Ritz in Paris.

Recently relaunched by Celio, the Be Camaïeu brand has chosen to digitize its market intelligence and competitive analysis using Retviews. This artificial intelligence-based solution is supplied by Lectra, the strategic partner of fashion players who want to accelerate their digital transformation and transition to Industry 4.0. By analyzing market data in real time, Retviews enables Be Camaïeu to optimize the positioning of its collections to ensure their success with consumers.

Using Kubix Link PLM platform, Tecnica Group digitalized the management of its entire product development process to respond promptly to market changes.